OR direct input:
%
characters
characters
Summary for http://boesky.blogspot.com/2009/01/game-marketing-proctologists-are-doing.html
  • With the significant exception of Activision, every publisher marketed the titles the same way it was done when I was at Eidos 12 years ago - which was basically the same way it was done since the last major innovation in game marketing when Trip Hawkins decided to stop selling games in baggies.
  • Even as the consoles pulled games into Toys R Us and the back corner of Wal-Mart, the games were able to hold shelf space for months or even years before stores demanded price protection and new product.
  • Before a film comes out, they survey the audience to determine how many people are aware of the film and its release date, and of those people, how many people intend to see the film.
  • The 110 million people who spend an average of 2 hours a week at Wal-Mart dont go there to buy games, those people all went to Gamestop.
  • The mainstream consumer we are trying to reach, the one who would probably enjoy the games we are making now, never looks in the little rat hole corner dedicated to games.
  • The first response of the publishers is always games are different, there are many people who contribute to a games success we cant single out one.
  • The first Mortal Kombats news coverage, the first Tomb Raiders bus stop billboards, theater trailers and Pepsi Campaign and Guitar Heros Risky Business campaign all supported products with disproportionate sales relative to the rest of the market.
  • Agreed, your marketing revisionism is relevant, but the other issue is that these two titles, Dead Space and Mirror's Edge are not as amazing as the industry vaults them as, however they appear critically, one can still spot the press release/marketing campaigns all over the chatter the reviewers spew.